Learning How To Be Found On Google
Everyone with a product or service wants their website to appear on the first page of Google, so they can be easily found by others. Getting a website made and knowing how to use it are two different things. This means knowing how to edit the SEO title and use Yoast SEO among other things.
However, there is a learning curve, just to navigate, backup and update the site. Then an even bigger curve to be seen online. You will need to get your head around plugins. If you are using a WordPress.org site or the Business plan on WordPress.com. There are literally thousands of great plugins you can use. Learning which plugin, website or social media option will give you what you want. Then how to use it, and whether it will slow down your site is another consideration.
Below is an article we at Computer Coach Australia wanted to share with you.
The Mysterious SEO Learning Curve
SEO indexes your website to be found by search engines. But just how do you go about learning to do this? There are so many other websites competing for the first page? Emails arrive in my inbox daily, promising to boost one of my sites onto the first page of Google. At first glance, they are enticing. They charge a monthly fee, but I want to see and know what they do, in case it comes undone so I can fix it. Do your research before using this option. I know it looks like a quick way out. Another problem with this service is not knowing where these people are based. If I am paying someone for a service, I like to meet them. It is so frustrating when I call an organisation and get the call centre. Moreover, a different person answers each time I call.
Everyone Wants Their Website On the First Page of Google
What comes back if my site doesn’t work as promised? I doubt Fair Trading NSW will help if there is a dispute. If it does work and your website is on the first page, how long will it stay there? There is always someone new coming along aiming for the top position. Are you prepared to keep paying a fee for something that may or may not work? How will you measure if it is working?
This is something you will have no control over and often takes up to 3-6 months to show any results. But learning to use your website can give you control and be cost-effective in the long run.
Website Training In Sydney – the Organic Way
The organic way is to take control of your website and learn how to create regular posts. You will need to know what social media sites best suit your demographics. Set them up, ideally with the same logo design/branding. And then research a good plugin that works, and link your social media profiles to your website.
Have you noticed when you use a search engine, which results appear at top of the page on page 1? Ads get the no 1 spot. Google Pages are there, of course, and then you will see sites like Facebook, YouTube, LinkedIn, Twitter, Google Pages, Yelp etc. Why is that? Search engine bots, decide these social media sites are important because they are constantly being used all over the world. These sites are then bumped to the top of the page.
With a WordPress.com site and the purchased plan, the SEO will be pretty much managed for you. You will need to learn how to learn these basic skills to understand SEO, create regular posts and keep on learning. In the digital world, things change rapidly. With a WordPress.org website, you have to learn how to use the SEO product of your choice. Two of the most popular do it yourself products are both Yoast or Jetpack. Even if you paid someone to set up the SEO for you, they will possibly use one of these products.
Yoast offers short courses to learn to use their products. Each course requires a time investment and a solid grasping of the concepts. This is a learning curve. Even I find this challenging. Below, is an article of interest from the Yoast newsletter I want to share with you.
Writers tend to put some real thought into their title. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading on top of your post. But Yoast SEO also offers possibilities to edit and improve your SEO title separately. Why is that? What’s the difference? And how should you edit your SEO title? I’ll explain it in this post.
Two Input Fields
For some of you this will be obvious, but let’s take a look at where to find the input fields for the post title – the same as the H1 heading – and the SEO title. The post title input field can be found on top of the page or post editor in WordPress.
You can find the input field for the SEO title in the Yoast SEO meta box, which appears underneath the post input field. To edit the SEO title, you need to click on the edit snippet button. The snippet preview will then open. The snippet preview offers you three input fields. The first one is the input field to edit your SEO title. Beneath the input field, you’ll, hopefully, see a green bar. That’s to say, it will be green if your SEO title is well-optimized. If it’s orange or red you should put some effort into improving it. As you can see, the SEO title has all kinds of weird %-signs in it. Don’t let this scare you off, I’ll tell you all about it later on in this post.
Purpose Of the Post Title And the SEO Title
It is important to realize that your SEO title doesn’t have the same purpose as the title of your post or page. Your post title is meant for people that are already on your site. It’s telling them what your post or page is about. Your SEO title, on the other hand, is meant for people who are not on your website yet. It will be shown to people in the search engines. It will be the title of your snippet in Google – that’s why it’s in the snippet preview. The purpose of your SEO title is to not only make people click on the snippet, but also come to your website and read your post or buy your product.
What Does Yoast SEO Automatically Do?
Without doing anything, Yoast SEO will generate an SEO title based on the title of your post, the H1 heading. It will also put your site’s name in the SEO title. If you don’t put your site’s name in your SEO title, Google will do this for you. Yoast SEO will make sure your title isn’t too long – you’ll get a notice if your title is too long. At Yoast, we use a small bullet to separate the post title from the site name, but you could also use a dash, for example.
At Yoast, we use a bullet to separate the title from the site name. Note that in this example we choose to create a short phrase instead of just our site name after the bullet.
Moreover, you can set the way you want to generate your SEO title in the titles and meta section of Yoast SEO. If you do that, all your post titles will be generated in the exact same way. But, as described above, you can also edit the SEO title separately for a post. In the next paragraph, we’ll quickly explain in which cases you’d want to do that.
Should You Edit the SEO Title?
Personally, I never edit the SEO title of a separate post. I write a post and choose a title which is suitable for people who are already on our site, as well as people who see the snippet in the search engines. The settings to automatically generate titles in our own Yoast SEO install are, of course, totally fine.
If I want to adapt my title, maybe because I forgot to use the focus keyword in the title of my post, I always alter the title of the post. The SEO title will change along with that. For posts like this, this works fine. However, if you sell a product for example, the post or page title might not be the best SEO title. Perhaps you would like to mention the price of the product in your SEO title, but not in the H1 of your page. In these cases, editing the SEO title is necessary.
How do you edit the SEO title?
How do you edit the SEO title? And what are these weird %% signs in the input field? How can you use these?
The SEO Title Template
As described above, Yoast SEO automatically generates SEO titles for you. You can adapt this title template to your liking in the titles and meta section of Yoast SEO. That’s what the %% signs are about. We call these %%title%% signs, magic variables. These magic variables take certain pieces of information and put them together to form the SEO title. So, if you type %%title%% in the SEO template input field, the title of a post or page will appear. The %%sep%% will take the separator sign you’ve chosen – like the dash we use – and put it in the SEO title.
For a Separate Post
If you’re working on a post and you want to change the SEO title, you can just click on the SEO title in the Yoast SEO meta box beneath your post. The magic variables will disappear and you’ll be able to edit the SEO title for just this post. Note that you can still use the magic variables for a separate post! For example, if you want to just amend the first part of the title, but keep the separator and the site name, you can create an SEO title like: ‘[customized post title] %%sep%% %%site name%%’.
Your SEO title and your post title both serve a different purpose. In many cases, you can use your post title as the base for your SEO title. Yoast SEO will generate a nice SEO title based on your post title. In some cases, you’re better off customizing the SEO title. You can use the magic variables to create that awesome SEO title.
Call Zoe at Computer Coach Australia if you are keen about learning to use your website or send us an email below. We look forward to hearing from you.
Phone: 0407 956 071