If you are running a business and want to expand it, then a WordPress website is the best way to find new customers. The website is available throughout the year, 7 days a week, 24 hours a day with a full range of products or services, and can not be spent away.
On the other hand, the existence of a company’s website on the internet gives it credibility. Clients can easily, and in one place, find all the necessary information about what they are interested in.
Making a WordPress Website
When planning a site, the most important thing is to consider what you want visitors to do when they get on it. For example, do you want them to call you? If so, your phone number should be indicated on the landing page. Maybe you want them to visit your store? In that case, set up a map and provide instructions on how to get there. You might want to have online booking for your services, which is a feature that can also be added. Or do you want the visitors to buy products from you online by sending an order or payment? This is called e-commerce. There are various options, from simple to complex. In addition to company information, you can put photos and descriptions of your products or services on your site, explain how to use them, tell an interesting story about each one, highlight prices.
Website Design & Navigation
A WordPress website should be easy to use and have a clear page map. The design should be determined according to the theme and consistent throughout the site. You should write the content in a language that visitors understand and which is in line with the theme. The menu should be clearly visible so that the visitor doesn’t get lost on the site. A lot of people put pop-ups and opt ins of various videos, pictures, queries, newsletters, etc. on their site. This is not advisable because it can irritate visitors if you overdo it. Advertisements are boring to most, as well as various calls to action, so you should be moderate in that. If, for example, you’re offering a service or running a craft shop, the visitor has come to your site precisely because they’re interested in it. They didn’t come to like your Facebook page, leave data or answer questions. It is important to highlight the basics – what you do, how you work, contact details…
As far as making a WordPress website goes, the most popular platform is WordPress, you don’t need any programming knowledge. A simple site includes several pages, e.g. home page, about us, blog, contact form… After you create a website, you need to back it up so you can easily restore it to its original state should anything go wrong. Most people think because the are backing up their computer the website is automatically backed up. However the back up lives with the host and this is something you need to consider. The site should load quickly and be clearly visible on mobile devices, which is very important because many users are increasingly using their phones to browse the web.
Maintenance & Support
Websites are supposed to be living and changing and having one made is not the end of the story. It’s important to know how to use it – even if you don’t want to do the work, a good administrator should know what a website entails in order to pay a fair price if someone is hired to do the work. There are so many spammers that want to help you with making your WordPress website and increase your SEO ranking – this is just a waste of money unless you have plenty of it.
There are ways to make your website visible on search engines and fun to work on! If you are passionate about your business and you want people to find you or share your knowledge or product, then give us a call at Computer Coach Australia and we will instruct you one-on-one specifically on what you need to know. You will also have the option to to come back to someone who knows your system its strengths and limitations when things change. That is one thing we can be sure of – things will change. So don’t be a ludite and take the challenge to learn. You will feel more empowered and on top of things. It’s not difficult, we all need to have a teacher to guide us. A little time one-on-one can save a huge amount of time trying to work it out. How much is your time worth is the question?
Phone: 0407 956 071.