The Mission of Google and WordPress
Google and WordPress have their missions naturally aligned. A central part of Google’s mission is to contribute to the prevalence of a healthy, growing, and active web. They are investing significant efforts and resources. Google aims to help to bring an amazing user experience to everyone. Similarly, a central part of WordPress’s founding mission is democratizing web publishing. This implies providing an awesome UX on WordPress-powered sites for all users. Therefore, by working together, Google and WordPress can double down on their efforts and accelerate the success of their overlapping missions.
Google has always been very supportive of efforts to enable a better web. Early on in this effort, Google realized that the way to go is engaging with the WordPress ecosystem. This was done in the same way they engage with any ecosystem in the web. By bringing Googles voice and receptiveness to the WordPress table, and finding solutions to every demand with joint efforts.
Why Google Aligns with WordPress
Google and WordPress go together like peanut butter and jelly. The CMS space encompasses an important cross-section of the web. There are plenty of players out there, and many of them offer pretty cool technologies. In terms of functionality and capabilities WordPress has strong similarities with other CMSes on the market, but arguably there are a few things that set the WordPress ecosystem apart:
- First, is the success of the platform; WordPress accounts for , and about ⅓ of web content nowadays is powered by WordPress.
- Second is the large and ever-expanding ecosystem of themes, plugins, hosting providers, developers, consultants, and specialized WordPress experts which all work together on the creation of WordPress-powered content.
- And third, is . The more we get involved with all aspects of the WordPress ecosystem, the more we realize the kindness, diversity, inclusiveness, passion, and effort at every level of the community, bottom up, and top down.
Data Performance Gaps
Google has been looking at data showing performance gaps between WordPress and the broader web. Telling capabilities and data sets are available for all to start gaining a deeper understanding of performance at all levels. For this reason, Google is excited about the great reception of Tide and about its roadmap for 2018.
The frustration and feelings of powerlessness come from WordPress developers who feel the pressure from clients to add features. Most of the time they come in the form of plugins. Moreover, they don’t have a way to determine if adding a plugin will negatively affect the performance of the site they are building. This particular issue is what the Tide project addresses. The aim is to enable developers and site owners to choose plugins that are both feature-rich and perform well.
Where to Go Next
The web platform has been evolving rapidly in recent years and it continues to evolve as we speak. The bar for web experiences has been raised significantly. This is reflected by all the buzz around the term Progressive Web Apps. They really refer to websites (and web apps) built using the latest capabilities supported by the Web platform. Google and WordPress will continue working together. Moreover, combining areas of expertise will accelerate the integration of these modern technologies. Some of the efforts that are on their way include:
- Building Progressive Themes, to accelerate the integration of modern frontend technologies into the themes ecosystem.
- Working with Gutenberg, which is set to reform content creation by focusing around the simple but powerful concept of blocks.
- The building of Feature Plugins + PWA. This will enable the integration of progressive web technologies (e.g. Service Workers) into WordPress.
- Expanding the capabilities and scope of the AMP Plugin.
- Working with the Tide project, to empower users to provide control of the performance of their sites by choosing quality themes and plugins.
- Systematic Performance tracking to use extensive datasets and the power of Google’s data processing infrastructure. They track the performance of the WordPress ecosystem in depth and across time.
One-On-One Website Training
Zoe at Computer Coach Australia can help you learn how to use your website. Most of the time, I work with people who have paid a lot of money for a website and then left with no idea how to use it. In other cases, I teach them the best way to use it for the results they aspire for. I hope you don’t let this happen to you. Don’t hesitate to get in touch to discuss your needs with someone you can trust. One-on-one training and support in your office or home, based on your needs.
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